# The Tented Platform

> Tented is the AI marketing automation platform where humans and agents execute together: landing pages (called tents), web forms, email marketing, a CRM, and automated journeys, all generated on-brand by chatting with AI or driving the API.

Human page: https://tented.ai/platform. Machine-readable site index: https://tented.ai/llms.txt.

## Create

Generate on-brand content by chatting with AI

### Pages

Ship a page as fast as you can describe it. Tell Tented what you need (a launch page, a registration form, a one-off microsite) and watch a polished, on-brand page appear. Iterate in plain English until it's exactly right, then publish with one click.

- **Chat-driven editing:** Every revision is a message, not a WYSIWYG wrestling match, and for quick touch-ups, click any text and polish it with the inline formatting toolbar.
- **Built-in form capture:** Ask for a web form and submissions are captured automatically: no external database, no data-flow configuration, no glue code.
- **Hosted & branded:** Every page publishes instantly to your workspace's domain, with custom branded domains, and password protection when a page isn't for everyone.
- **Bring your files:** Drop in images, videos, PDFs, decks, and spreadsheets. Tented weaves them into the page so customers can watch, view, and download.
- **Templates & reuse:** Start from scratch or from a template your team has already perfected. Any page can become the starting point for the next one.
- **A real code editor:** Technical users can pop the hood any time: a full code editor sits one click away for surgical changes.

Details: https://tented.ai/platform/pages.md (human page: https://tented.ai/platform/pages)

### AI Email Studio

Marketing email without the email team. Describe the announcement and Tented writes the copy, designs the layout, and hand-codes HTML that renders beautifully in every client: subject line, preheader, and all.

- **Client-proof HTML:** Generated email markup is built for the real world (Gmail, Outlook, and Apple Mail included), so what you approve is what customers see.
- **Subject & preheader coaching:** Character counts, personalization tokens, and emoji support are built into the editor, so every send starts strong in the inbox.
- **Approval workflow:** Emails move through draft and approval states with required sender details enforced before anything can go out the door.
- **Personalization tokens:** Merge in names, companies, and custom fields, and preview any email exactly as a specific contact will receive it.
- **Templates that scale:** Save your best emails as templates and let AI adapt them for the next campaign in seconds.
- **The Image Agent:** Generate on-brand images (product shots, heroes, and renders) right in the chat, with your logo and brand colors applied.

Details: https://tented.ai/platform/email.md (human page: https://tented.ai/platform/email)

### Brand Engine

Every generation starts on-brand. Set your logos, colors, and written brand guidelines once. Every page, email, template, and image Tented generates, for you or for your agents, follows them automatically.

- **The Image Agent:** Ask for any scene in plain English and your logo lands inside the image itself: on t-shirts, banners, products, and packaging.
- **A gallery that wears your brand:** Tented's example template collection automatically enables your branding, so every starter design opens with your logo and colors applied.
- **Brand kit:** Logos, icons, and your primary color live at the workspace level and flow into everything that gets generated.
- **Guidelines the AI actually follows:** Write rules in plain English (fonts to prefer, words to avoid, tone to keep), and they're enforced on every generation.
- **Company context:** Tented knows your company name, website, and description, so generated copy sounds like you from the first draft.
- **Consistent across channels:** The same brand system powers pages, emails, and agent-generated content: one source of truth, everywhere.

Details: https://tented.ai/platform/brand.md (human page: https://tented.ai/platform/brand)

## Automate

Put sends, journeys, and agents on autopilot

### Automated Journeys

Set the journey. Tented makes the messages.. Compose multi-step flows on a visual canvas (triggers, waits, branches) with steps that don't just send content but generate it, personalized to every contact who enters.

- **Visual flow builder:** Drag steps onto a canvas: send email, wait, branch on conditions, update contacts, add or remove from lists.
- **The Create Tent step:** The step other platforms don't have: generate a personalized page for each contact mid-journey, unique to who they are.
- **Triggers everywhere:** Enroll contacts when they join a list, submit a form, or via API, so journeys start the moment intent shows up.
- **Conditions & branches:** Split journeys on contact fields and behavior so every path stays relevant.
- **Webhooks out:** Call external endpoints from any step to keep the rest of your stack in the loop.
- **Per-step analytics:** See who entered, who's waiting where, and how every send performed, step by step.

Details: https://tented.ai/platform/journeys.md (human page: https://tented.ai/platform/journeys)

### Email Marketing

Send to thousands like you wrote it for one. One-time blasts and scheduled sends to exactly the right lists, from your own verified domain, with suppression handled automatically and engagement tracked send by send.

- **Blasts & scheduling:** Send now or schedule for later: a one-time email to an audience at exactly the right time.
- **Verified sending domains:** Send from your own domain with authentication handled for you: deliverability infrastructure without the DNS archaeology.
- **Static & dynamic recipients:** Pick the audience per send: hand-picked static lists or dynamic lists that keep themselves current with audience rules.
- **Suppression built in:** Unsubscribes and suppressions are enforced on every blast and journey send: compliance is the default, not a checklist.
- **Personalization tokens:** Names, companies, and custom fields merge into every send, so bulk never reads like bulk.
- **Engagement per send:** Sent, delivered, opened, clicked, bounced. Every send reports back, attributed to its campaign.

Details: https://tented.ai/platform/email-marketing.md (human page: https://tented.ai/platform/email-marketing)

### Agent API

The Vibe Marketing API for your agents. Everything a human can create in Tented, an agent can create through the API: on-brand pages and emails, generated programmatically for every customer, with human oversight built in.

- **REST API & keys:** Manage API keys, monitor usage, and give your agents first-class access to generation, publishing, and audience data.
- **Generation at scale:** Agents can spin up a bespoke microsite or email per account, per lead, per customer, or a thousand at once with the bulk creation APIs.
- **Human-in-the-loop:** Approval states and workspace visibility mean agent-generated content ships with exactly the oversight you configure.
- **Plays well with your stack:** Trigger journeys via API, call webhooks out of flows, and pipe form submissions to Slack or Microsoft Teams.

Details: https://tented.ai/platform/agent-api.md (human page: https://tented.ai/platform/agent-api)

## Grow

Know your audience and what's working

### Audience

Your people, not just email addresses. A real CRM under your marketing: unlimited contacts, custom fields, static and dynamic lists, and every form submission, the source of truth your pages, emails, and journeys all share.

- **A living contact database:** Import unlimited contacts, then search, filter, and organize them with custom fields that fit your data, not a rigid schema.
- **Static & dynamic lists:** Hand-pick static lists or define dynamic lists with audience rules that keep themselves in sync. Both double as journey triggers.
- **Fast List Import:** Move ~250,000 contacts a minute from CSV, with column mapping, dedupe control, and per-row results, or import programmatically via the API.
- **Forms feed your audience:** Submissions from any Tented page can create or update contacts automatically: capture and CRM in one motion.
- **Consent, handled:** Unsubscribes and suppressions are enforced on every send, so compliance isn't a checklist item: it's the default.
- **Activity timelines:** Every contact carries its own history (imports, form submissions, sends, opens, and clicks) right on the record.

Details: https://tented.ai/platform/audience.md (human page: https://tented.ai/platform/audience)

### Insights

Know what landed. Page views, form submissions, email engagement, and AI usage roll up into one analytics surface, so you always know what's working and what to make next.

- **Cross-channel rollups:** Emails sent across blasts and journeys, page views across published pages, trended over time in one dashboard.
- **Engagement funnels:** Sent → delivered → opened → clicked for every send, with bounces, unsubscribes, and spam reports tracked alongside.
- **Per-page accountability:** Every page reports its own views, submissions, and connected automations right on its detail view.
- **Usage & credits:** AI generations and credit consumption are visible per week, so there are never surprises on the bill.

Details: https://tented.ai/platform/analytics.md (human page: https://tented.ai/platform/analytics)