# The Tented Blog > Practical guides on email marketing, landing pages, marketing strategy, sales, and AI automation, written by the team building Tented. Human page: https://tented.ai/blog. Machine-readable site index: https://tented.ai/llms.txt. RSS: https://tented.ai/blog/rss.xml. Every post has a full markdown mirror at /blog/.md. ## Email Marketing - [How to Start a Newsletter People Actually Read](https://tented.ai/blog/how-to-start-a-newsletter.md): How to start a newsletter people actually read: pick a sharp premise, earn your first 100 subscribers, and build a publishing rhythm you can sustain. (published August 26, 2026) - [How to Reduce Your Email Unsubscribe Rate](https://tented.ai/blog/reduce-unsubscribe-rate.md): Reduce your email unsubscribe rate by fixing frequency, relevance, and signup expectations. What normal looks like and why hiding the link backfires. (published July 24, 2026) - [Abandoned Cart Emails: Sequences That Recover Revenue](https://tented.ai/blog/abandoned-cart-emails.md): Abandoned cart emails recover revenue you already earned. Learn why carts get left behind and the three-email sequence that brings shoppers back. (published July 14, 2026) - [Email Preheader Text: Best Practices and Examples](https://tented.ai/blog/email-preheader-text.md): Email preheader text best practices: how to pair it with subject lines, length guidance by client, common failures, and 15+ example pairs to steal. (published July 6, 2026) - [Win-Back Email Campaigns: Re-Engage Lapsed Subscribers](https://tented.ai/blog/win-back-email-campaigns.md): Win-back email campaigns re-engage lapsed subscribers before you lose them for good. A proven four-email sequence, incentive rules, and sunset criteria. (published June 29, 2026) - [Email A/B Testing: What to Test and How to Read Results](https://tented.ai/blog/email-ab-testing.md): Email A/B testing explained: what to test ranked by impact, sample size in plain English, reading results beyond opens, and keeping a test log. (published June 19, 2026) - [What Is a Good Email Open Rate? Benchmarks and Fixes](https://tented.ai/blog/email-open-rates.md): What is a good email open rate? Honest benchmarks, why privacy features blur the metric, and the fixes that actually move opens, clicks, and revenue. (published June 8, 2026) - [Email Segmentation: Strategies That Lift Every Metric](https://tented.ai/blog/email-segmentation.md): Email segmentation strategies that lift every metric: five dimensions, starter segments to ship this week, sunset flows, and honest measurement. (published May 22, 2026) - [Email Deliverability: SPF, DKIM, DMARC, and Inbox Placement](https://tented.ai/blog/email-deliverability.md): Email deliverability explained: SPF, DKIM, DMARC, sender reputation, and list hygiene, plus how to warm a new domain and diagnose inbox placement. (published May 11, 2026) - [Drip Campaigns: How to Plan, Build, and Measure Them](https://tented.ai/blog/drip-campaigns.md): Drip campaigns from planning to pruning: how drips differ from nurture, the core use cases, triggers and exit conditions, and the metrics to watch. (published May 4, 2026) - [Email List Building: Proven Ways to Grow a List That Converts](https://tented.ai/blog/email-list-building.md): Email list building tactics that actually convert: respectful popups, lead magnets, gated content, and off-site plays, scored by effort and quality. (published April 27, 2026) - [Welcome Email Series: Examples and Best Practices](https://tented.ai/blog/welcome-email-series.md): Welcome email series guide: why the first days matter most, a four-email sequence with timing and goals for each send, and how to measure it. (published April 17, 2026) - [Email Subject Lines: Best Practices and 40+ Examples](https://tented.ai/blog/email-subject-lines.md): Email subject lines that get opened: best practices plus 40+ real examples for newsletters, promotions, welcome, win-back, and follow-up sends. (published April 10, 2026) - [How to Build an Email Marketing Strategy From Scratch](https://tented.ai/blog/email-marketing-strategy.md): Email marketing strategy from scratch: how to set goals, build and segment a list, choose core email programs, plan a cadence, and measure what works. (published April 2, 2026) ## Landing Pages - [Thank You Page Ideas That Turn One Conversion Into Two](https://tented.ai/blog/thank-you-page-ideas.md): Thank you page ideas that turn one conversion into two: nine concrete next steps, what every page needs, funnel stage matching, and measurement tips. (published August 6, 2026) - [Landing Page vs Homepage: When to Use Each](https://tented.ai/blog/landing-page-vs-homepage.md): Landing page vs homepage: how their jobs differ, a side-by-side comparison, why paid traffic needs dedicated pages, and when the homepage wins. (published June 16, 2026) - [Lead Capture Forms: Best Practices for More Signups](https://tented.ai/blog/lead-capture-forms.md): Lead capture forms best practices: how many fields to ask for, progressive profiling, placement patterns, UX details, and what happens after submit. (published May 19, 2026) - [Landing Page Copywriting: Formulas, Examples, and Mistakes](https://tented.ai/blog/landing-page-copywriting.md): Landing page copywriting guide: voice of customer research, headline formulas with examples, PAS and AIDA frameworks, CTA copy, and common mistakes. (published April 30, 2026) - [Landing Page Best Practices: The Anatomy of Pages That Convert](https://tented.ai/blog/landing-page-best-practices.md): Landing page best practices from headline to CTA: the anatomy of pages that convert, message match, mobile speed, and a ten-minute pre-launch checklist. (published April 6, 2026) ## Marketing Strategy - [The Product Launch Checklist for Marketing Teams](https://tented.ai/blog/product-launch-checklist.md): A product launch checklist for marketing teams: phased tasks from six weeks out through launch week, plus the launch email sequence and landing page. (published August 14, 2026) - [Marketing Funnel Stages: TOFU, MOFU, and BOFU Explained](https://tented.ai/blog/marketing-funnel-stages.md): Marketing funnel stages explained: what TOFU, MOFU, and BOFU mean, which content and metrics fit each stage, and how to find and fix funnel leaks. (published July 17, 2026) - [Customer Journey Mapping: A Practical Guide](https://tented.ai/blog/customer-journey-mapping.md): Customer journey mapping in practice: the five stages, touchpoint mapping with a table, gap analysis, matching email programs to stages, and keeping it current. (published July 10, 2026) - [How to Write a Value Proposition (Framework + Examples)](https://tented.ai/blog/value-proposition.md): Value proposition framework with examples: how it differs from taglines and positioning, a fill-in template, before and after rewrites, and how to test it. (published June 24, 2026) - [Total Addressable Market (TAM): How to Calculate It and Why It Matters](https://tented.ai/blog/total-addressable-market-tam.md): Learn what total addressable market (TAM) means, how to calculate it top-down and bottom-up, and how to turn the number into a sharper go-to-market strategy. (published June 4, 2026) - [How to Create Buyer Personas (With Template)](https://tented.ai/blog/buyer-personas.md): Buyer personas that drive real campaigns: the research inputs, the fields that matter, a copyable template, negative personas, and how to activate them. (published May 15, 2026) - [Ideal Customer Profile (ICP): How to Define Yours](https://tented.ai/blog/ideal-customer-profile.md): Ideal customer profile (ICP) explained: how it differs from personas, the attributes that predict great customers, and a template you can copy today. (published April 22, 2026) - [Go-to-Market Strategy: A Step-by-Step Guide](https://tented.ai/blog/go-to-market-strategy.md): Go-to-market strategy explained: the five components of a GTM plan, a step-by-step build process, PLG vs sales-led vs channel, and a worked launch example. (published April 14, 2026) ## Sales - [Lead Generation Strategies That Actually Work](https://tented.ai/blog/lead-generation-strategies.md): Lead generation strategies that actually work: inbound, outbound, partnerships, and referrals scored on cost, speed, and scalability, plus conversion. (published August 10, 2026) - [Sales Follow-Up Emails: Timing, Cadence, and Templates](https://tented.ai/blog/sales-follow-up-emails.md): Sales follow-up emails that win deals: timing rules, a full cadence table, five adaptable templates, subject line guidance, and mistakes to avoid. (published August 3, 2026) - [Account-Based Marketing (ABM): A Practical Guide](https://tented.ai/blog/account-based-marketing.md): Account-based marketing (ABM) explained: when it beats inbound, the three tiers, account selection, orchestrated pages and email, and measurement. (published July 21, 2026) - [Sales Prospecting: Methods That Fill Your Pipeline](https://tented.ai/blog/sales-prospecting.md): Sales prospecting methods that fill your pipeline: build a list from your ICP, compare outreach channels, personalize honestly, and design cadences. (published July 2, 2026) - [Lead Nurturing: Strategy, Examples, and Automation](https://tented.ai/blog/lead-nurturing.md): Lead nurturing turns leads who are not sales-ready into pipeline. Track design by segment, a six-touch example sequence, handoff signals, and metrics. (published June 12, 2026) - [MQL vs SQL: Definitions, Differences, and the Handoff](https://tented.ai/blog/mql-vs-sql.md): MQL vs SQL: clear definitions, the qualification criteria that separate them, lead scoring basics, and how to design a clean marketing-to-sales handoff. (published May 27, 2026) - [Sales Funnel Stages: Build and Optimize Every Step](https://tented.ai/blog/sales-funnel-stages.md): Sales funnel stages from lead to closed-won: definitions and exit criteria for every stage, conversion rate thinking, and automation that moves deals. (published May 8, 2026) ## AI & Automation - [What Is Agentic Marketing? AI Agents in the GTM Stack](https://tented.ai/blog/agentic-marketing.md): Agentic marketing means AI agents that plan and execute campaign work. What changes vs automation, what agents own today, guardrails, and how to pilot. (published August 21, 2026) - [AI Email Marketing: Use Cases, Workflows, and Guardrails](https://tented.ai/blog/ai-email-marketing.md): AI email marketing use cases, workflows, and guardrails: draft on-brand copy, ship client-proof HTML, and scale variants without losing control. (published August 18, 2026) - [How to Use AI in Marketing (Without Losing Your Brand)](https://tented.ai/blog/ai-marketing.md): How to use AI in marketing without losing your brand: the use cases worth running, guardrails that keep output on-brand, and an honest pilot plan. (published July 29, 2026) - [Marketing Automation: The Complete Guide](https://tented.ai/blog/marketing-automation.md): Marketing automation explained: triggers, conditions, and actions, the highest-ROI flows to build first, and how AI is changing the playbook. (published June 1, 2026)